This is actually pretty cool…Giesecke+Devrient (G+D) has launched Convego Message Smart Interact — an innovative solution that transforms traditional customer engagement into a seamless phygital experience.
By embedding smart NFC technology into printed materials, G+D is redefining how financial institutions communicate during card issuance and onboarding.
Rather than overwhelming customers with dense brochures or directing them through multi-step digital journeys, this smart paper solution allows instant access to digital content.
With a simple tap of a smartphone, users can interact with printed documents in a way that triggers personalised digital services.
Whether activating a new debit card, accessing exclusive offers, or navigating to banking apps, customers can do so with minimal friction—eliminating the need for QR codes, URLs, or app downloads.
At the heart of this solution is a discreet integration of Near Field Communication (NFC) chips, conductive ink buttons, and server-side logic that delivers tailored content via the bank’s infrastructure.
This so-called “magic ink” enables secure, intuitive, and dynamic interactions that extend the value of traditional communications while offering banks new tools for brand differentiation.
The Convego Message Smart Interact range includes:
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Smart Interact Touch – featuring embedded buttons linked to different digital actions.
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Smart Interact Tap – allowing content activation by tapping an NFC-enabled phone on the surface.
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Smart Interact Scan – enabling augmented reality (AR) via QR codes.
This technology is particularly impactful for payment card onboarding, where banks can transform routine mailers into immersive touchpoints. Customers receive a paper letter, but the experience is enriched with digital content accessible instantly on their mobile device – no setup required.
Eric Megret-Dorne, G+D’s Head of Payment Card Issuance, described the innovation as a redefinition of service delivery.
“By connecting the physical medium of paper with the dynamic capabilities of digital services, we’re redefining both service quality and customer experience. One simple touch is all it takes to see the difference.”
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