PayPal to build new advertising platform

PayPal will drive the creation of a new advertising platform with the intent to strengthen the company’s consumer value proposition.

     PayPal to build new advertising platform

Mark Grether will join as SVP, General Manager, PayPal Ads, and John Anderson has joined as SVP, General Manager, Consumer Group.

Advertising Platform

PayPal’s long-standing relationships with millions of consumers and merchants make the company uniquely positioned to create an advertising platform that is rooted in commerce.

Grether will join the company to build an advertising business that will help make merchants smarter to sell more products and services effectively, as well as enable consumers to discover more of what they love.

The advertising business, which will include PayPal advanced offers platform, will use customer insights to build a dynamic, truly personalised platform that will drive better advertising spend performance for merchants while delighting consumers with compelling offers.

Grether has been a leader in the advertising industry for more than 20 years. He joins PayPal from Uber, where he was the Vice President, General Manager of Uber Advertising.

Prior to Uber, Grether led the product strategy for Amazon’s advertising business, and he served as CEO of Sizmek, one of the largest independent advertising platforms globally, which was sold to Amazon in 2019.

“Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small,” says Diego Scotti, EVP, General Manager, Consumer Group and Global Marketing & Communications.


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