TRACEABLE: Nike is using an AntChain TaaS solution which connects each pair of footwear to a digital twin
More than 130,000 pairs of Nike shoes have been produced containing an embedded dynamic NFC chip that connects each product to a digital twin that can be used to authenticate the product and trace its provenance.
Nike joins a long line of fashion, luxury and sportswear brands that have recently begun combining NFC with non-fungible token (NFT) digital twins.
Last month, Dior unveiled a new range of B33 sneakers with NFC, Fila announced it was partnering with Ninjas in Pyjamas (NIP) to launch an NFC-equipped jersey for esports fans and Adidas linked NFTs to physical sneakers with NFC hang tags.
In May, Renault released a collection of sneakers fitted with an NFC chip and Puma launched a new Grailed Puma Slipstream footwear range with NFC. In April, Hugo Boss revealed that it was adding NFC tags to baseball caps.
Nike adds NFC chips to sneakers for product traceability in China was written by Sarah Clark and published by NFCW.