Insight: Apple Pay’s Expansion to 13 New European Countries Won’t Add Much Transaction Volume but Follows Familiar Strategy

Insight: Apple Pay’s Expansion to 13 New European Countries Won’t Add Much Transaction Volume but Follows Familiar Strategy

NFC TIMES Exclusive Insight – Apple’s expansion this week into 13 new European countries may not look so good on paper, but it follows a divide-and-conquer strategy that Apple has used effectively before.

read more