Chinese retailers use face recognition to link shoppers’ online purchase history to in-store services

“One of the first firms to join an Alibaba Group Holding Ltd programme that provides years of consumer shopping history, snack food chain, Bestore Co Ltd plans to link facial recognition technology with the e-commerce giant’s account data by the year’s end. For customers opting to have their facial data in Bestore’s systems, that means […]

Read the rest of Chinese retailers use face recognition to link shoppers’ online purchase history to in-store services at NFC World.