Drinks brand Malibu is launching an NFC-based promotion in the US states of Ohio and Texas that enables customers to use NFC tags attached to 300,000 ‘connected bottles’ to win branded goods and access cocktail recipes and other content. Designed to boost customer engagement, this limited edition rollout follows successful trials of the technology by […]

Read the rest of Malibu rolls out NFC connected bottles in the US at NFC World.